Change starts with you

Innovation isn't easy, we make transitions smooth

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How we approach innovation

Are you struggling with how to navigate making change happen in your organization?


Do you need help developing and implementing effective strategies to achieve your objectives?


Have you inherited a challenging situation and need to make a radical shift?


If so, you've come to the right place.


At ETL Advisory, we specialize in providing consulting services that help businesses and government organizations navigate change and stand out from the competition.


Our expertise spans across a range of industries, including government contractors, service-based businesses, and business to business companies.


At ETL Advisors, we view innovation as an achievable solution to a wicked problem that can be implemented in line with current workflows.


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"Innovation is the process of creating value by applying novel solutions to meaningful problems."

- Venture capitalist and Kellogg School of Management professor Joe Dwyer


Our Products

Intentional Innovation Model

Innovation does not happen by chance. It must be guided, measured, and celebrated. Our customizable model provides the needed rigor to achieve your goals while maintaining flexibility to change.


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Change Readiness and Maturity Assessment

Change is different for every organization, and your approach to change must be the right approach for your organization. Our assessment provides leaders the insight needed to find out what is possible with their organization.


Pivot Framework

When an individual is seeking a new opportunity whether in their current role, or a new role, we have found a series of questions are helpful to guide to what is most important and moving assertively into your new pivot.


Our venture beings!

Our Services

Share your services or specializations here, then list them down as bullet points for mobile-friendly easy reading.

Innovating

Change Management - innovation implementation, business process improvement, strategic communication facilitation

Innovating

Business Strategy - growth planning, pursuit management, market entry, proposal development and responses

Innovating

Trusted Advisor - special projects management, new initiative development, launch and delivery, "extra brain capacity"

Contact Us

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(202) 695-0511

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travis@etladvisory.com

About us


Founded by Travis Wright, ETL Advisory, LLC is a Maryland-based, consulting firm that helps leaders address underlying causes of organizational obstacles. We specialize in leadership development, organizational strategy, strategic communication. and customer engagement. ETL Advisory helps public, private, and member-based organizations anticipate, respond to, and adapt to dynamic changes in the marketplace to ensure lasting, sustainable value. We combine our own innovative thinking with our clients’ organizational knowledge and expertise to develop solutions that achieve real business results.


Mr. Wright has over 30 years of professional experience that spans the tactical, operational, and strategic levels.


  • Tactical - military instructor pilot, commercial airline pilot
  • Operational - program manager, military staff officer,
  • Strategic - White House Liaison, management consultant


His atypical career arc provides a unique perspective on change management, disruption, and innovation.


Mr. Wright holds a Master’s degree in Project Management from George Washington University, he is a graduate of the Senior Executive Fellows program at Harvard Kennedy School of Government where he also earned a graduate certificate in Public Leadership. Mr. Wright is the author of Making New Mistakes, Leading Through Disruption with a Minimum of Chaos (New Degree Press, 2020) and frequently writes on innovation.